Your social network

Facebook didn’t seem that big to me until some years ago. I was running a network of websites for a group of radio stations and I noticed that traffic was starting to wane suddenly without significant changes to the site. After some research, I found the problem…DJs had suddenly discovered social media. They were no longer promoting our station website, but instead getting people involved in their own profiles on Facebook and Twitter…and the people listening were also shifting from a more active role on our own site to spending more time on other social networks.

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